... Past, Present and Future
"Alwatan" is a political daily newspaper appearing every
day of the week without interruption and with individual ownership.
The concessionaire, general manager and chief editor is Mr. Mohammad
bin Suleiman bin Mohammed Al-Taie. The first edition of Alwatan
was issued in January 28, 1971, thus signifying the birth of the
Omani press under the emblem "Voice of Oman in the Arab world".
Alwatan is the only newspaper that has been coeval with the blessed
Renaissance march under the leadership of His Majesty Sultan Qaboos
Over its long course, "Alwatan" had been printed in more
than one Arab capital at the very beginnings of the blessed renaissance.
In the 1970s, it was printed in Beirut, and when the Lebanese civil
war broke out, it moved to Cairo and then to Kuwait, and finally,
the Sultanate. Then, Alwatan set up its own press in 1988.
"Alwatan" could satisfy the wishes of Omani citizens everywhere
by offering honest and faithful journalistic service to the extent
that it has became the voice of the Omani street. It hasn't come
all of a sudden as Alwatan found positive responses and acceptance
from its readers reflected in the steady growth in distribution
rates towards the advanced level it has reached today.
"Alwatan" created its own personality by addressing the
audience. On the other hand, Omanis have found in it their long
desired goal, giving it all interest. Still, "Alwatan"
is one of the leading newspapers in sponsoring the artistic and
sports movement in Oman by allocating large spaces for such activities
in the Sultanate. It is now the sole historic reference on this
growing momentum. Many academics based their master and doctorate
theses on "Alwatan" issues over its long history. In addition,
Alwatan provides advertising and social services for the public.
"Alwatan" has established one of the latest buildings,
not only in the Sultanate but in the entire Middle East region,
specifically designated to be its premises, that has all the potentials
to develop and evolve over the years. The building, located at Al
Azaiba area in Wilayat of Bousher in the governorate of Muscat,
houses several departments: editing, financial and administrative
sections, the press etc.
"Alwatan" is printed in its own press, which is one of
the latest one universally available. The number of workers with
"Alwatan" amounts to 267 persons. "Alwatan"
is progressing apace in Omanizing posts in all sections where the
Omanization rate stands now at 45% of the total number of workers.
Keeping abreast development and upgrading, and in response to the
wishes of the readers "Alwatan" makes use of writers from
inside and outside the country as well as annually contracted correspondents
in a number of Arab and foreign capitals who send reports and journalistic
investigations and analysis on a daily basis, round the clock. Alwatan
is and has always been keen on discovering the creations Omani writers
and helping them to provide new and useful writings, ideas and views
that contribute to the service of the nation.
" Alwatan " depends on advertising as an important source
of income. advertisers has found a way to the consumer through Alwatan
and its closeness to all sectors of society and through distribution
ratios recorded daily where it is difficult to find any copies in
markets at the daytime, according to observations of independent
studies carried out by a foreign institution. These studies have
confirmed that " Alwatan " is the first newspaper in the
Sultanate through distribution and polling rates.
Independent companies prepared studies on the distribution and the
impact on readers and concluded that " Alwatan " is the
most popular newspaper in the Sultanate of Oman, pointing out that
" Alwatan " is the highest in terms of the number of readers
of all ages, the highest in the number of readers for a monthly
and annual income and it the highest in the number of male and female
readers between 16 to 24 years old. The study showed that "
Alwatan "supercedes all newspapers, Arab and non-Arab, in the
Sultanate in the rates of readers of all ages.
On 18June, 1996, in a bold step, Alwatan preceded all Omani and
many Arab newspapers in changing the paper size and introduced the
Omani sail as its own logo to honestly prove that it was the first
to express Omani views. The logo also commemorates the sail, which
is particularly valuable to the hearts of Omanis.
On 18 July 1997, Alwatan boldly stepped into the world of the Internet,
keeping by its commitment to move forward on the road to development
and promotion incessantly and assuring readers everywhere that it
there to communicate with them without geographical boundaries.
On 22 July, 1999, Alwatan was the first newspaper to introduce Glossy
Paper to the Omani press. And on 28 / 01 / 2001 on its 30th anniversary,
adding new momentum to this occasion, Alwatan increased the number
of pages of the newspaper by adding new specialized sections and
more color pages as well as intensifying the cultural and local
dose in response to the desires of its readers inside and outside
The wheel of progress and development pursued by Alwatan knows no
stop. That is why Alwatan is still the
most acceptable newspaper among readers.